Avi Dan, Founder

Avi Dan is a big picture thinker and a strategic brand builder, known for his unmatched experience and expertise of agencies gained during his 30+ years career. Avi served on top agencies Boards, was Managing Partner of a global agency, and EVP managing iconic global accounts. He writes a popular blog for Forbes.com about marketing, advertising, and client/agency relationships www.blogs.forbes/avidan/

At Saatchi & Saatchi as EVP and CMO, Avi positioned the agency as creating more leadership brands than any other agency. That led to robust business development activity with the agency pitching Valvoline, Ernst & Young, Delta, Pfizer, KPMG, Chase, J&J, Burger King, JC Penney and many others. While at Saatchi & Saatchi Avi was a member of the agency's North America Executive Board. 

As Managing Partner of Berlin Cameron, a creatively focused boutique based in New York, Avi was part of the team that won Pfizer, Pernod Ricard, The Wall Street Journal, Nextel Sprint, Samsung, Silk Soy Milk, P&G fragrances, and Coca-Cola’s flagship Coca-Cola Classic. The agency was named by both Advertising Age and Adweek as “Agency of the Year”. It was acquired by the WPP, and became the hub of a global network in 65 countries.

Avi eventually joined Euro RSCG as its first Global Executive Director, interfacing with 230 offices in 75 countries. He helped the agency win over $3 billion in assignments from ExxonMobil, Sanofi, Jaguar, Circuit City, LG, Sprint, Barilla, Reckit Benckiser, Kraft, Citibank and Verizon. In an interview with Avi The Wall Street Journal summed up this turnaround, saying "It is a far cry from the executive turmoil and account losses that plagued the agency two years ago. Then, the problems symbolized the challenge facing Havas -- a midsize advertising company competing with bigger corporations". Both Advertising Age and Campaign magazine in the U.K. selected Euro RSCG as their “Agency of the Year” in recognition of its growth. While at Euro Avi was also a member of the agency's executive board.

During his career he managed P&G accounts at D’Arcy, among them billion dollar brands like Crest, Pampers and Charmin. He launched Tartar Control Crest as well as proposing and initiating the first multicultural campaigns for P&G, with advertising featuring African-Americans and Latinos. Later, as Executive Vice President at Young & Rubicam he ran the agency’s biggest global account, Colgate-Palmolive, the agency's first integrated (creative, PR and, Promotion Direct) account. Colgate and Avi were later written up in one of the most popular case studies for The Harvard Business School.

Avi was born in Israel, and served in the Israeli army, seeing action during the 1973 Yom Kippur War. He attended Columbia University earning a B.S. in Economics and an M.B.A.