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What Would Don Draper Do?

By Avi Dan
Published in

What would Don Draper, the brilliant creative director of the fictional advertising agency Sterling Cooper in the show Mad Men do if he joined the business today?

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What Matters Most When Selecting An Agency?

by Avi Dan Published in

 One of the most important decisions a CMO makes is agency selection.

David Brown, Media Consultant

David Brown is an award winning advertising executive with 30+ years agency experience who has helped companies large and small develop strategic media plans that position themselves to effectively compete in their respective fields.  His experience includes packaged goods to entertainment, business-to-business to corporate, issues and advocacy to public education campaigns for which he has consistently designed customized strategic media solutions that yield positive results for his clients.

An accomplished media executive with demonstrated abilities in strategic media planning, client relations, cost control, presentation skills and employee development, David oversaw the media departments of Marsteller, Merkley Newman Harty, Doremus and DraftFCB . He is schooled in traditional media and entered the digital frontier a decade ago. Presently, he is helping clients maximize their advertising investments across the full spectrum of available media via his media consultancy: Strategic Media Associates

David's work has been recognized with several industry awards including: Campbell Soup Company's First Annual Creativity In Media Award, Yahoo's  Purple Chair Award, and a Silver Online Media Marketing Award.

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