Consultants Rising

How Agency Management & Search Consultants Are Helping Marketers Navigate Today’s Global Decisions Plus Consultants’ Views of Where the Industry is Headed

"Using a search consultant may not be perfect but it is the most accurate and documented way to select an agency. On top of having a strong experience of the business, I cannot see any other third party that spends its days learning about agencies. Procurement brings a unique expertise in negotiating the value, but great Advertising is about cultural fit and the right expertise. The winning card is when Procurement and Search Consultants cooperate.

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Bottlers, Community Groups Are Pepsi Refresh Big Winners

Project's Boons: More Shelf Space, Media Interest. Question Is Whether It Has Buoyed Sales

By Natalie Zmuda

NEW YORK (AdAge.com) -- Chances are you're aware of Pepsi Refresh Project and not just because you've read about it in these pages

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Task Force To Prove Procurement's No Villain

Top Execs From Pfizer, IBM, A-B, Others Band With ANA to Shift View of Discipline, Starting With Mentoring Effort

Posted by Rupal Parekh on 11.01.10

NEW YORK (AdAge.com) -- Get over it.

That's the advice J&J senior executive Brian Perkins gave

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Good Money After Bad?

Agencies still spend to woo search consultants

Oct 17, 2010

- Andrew McMains

In the U.S., the proportion of reviews that are consultant-led has declined from

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Fast And Friendly: The Straight Shift

Since January 1, 29 sizeable accounts that last

year collectively spent nearly

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Mazda Believes In "Team" Approach

WPP looks to repeat the success of Team Detroit and

learn from its Enfatico stumble with Dell

July 25, 2010file

- Andrew McMains

As WPP Group creates Team Mazda, a new unit based in Southern California to handle all of Mazda North America's marketing needs,

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Working Capital

If there's one thing the recession has taught ad agency management, it's that staffing costs determine profitability. Woe betide the shop or holding company that doesn't closely match head count and salaries to revenue from clients.

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Pepsi's 'Optimism' Push Gets Times Square Treatment

Billboards, New Year's Eve Festivities Part of Brand's Image Update

 By Natalie Zmuda
Published December 29, 2008 in Advertising Age

NEW YORK (AdAge.com) -- Pepsi-Cola's New Year's resolution: Boost soft-drink sales and capture consumers' attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year's Eve?

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Apple's Core Feeling Sore After iPhone Price Slash

Influencers Who Are Key to Company's Marketing Effort Alienated by Move

By Alice Z. Cuneo
Published: September 10, 2007 in Advertising Age

Normally an exemplary marketer in the right ways, Apple last week created a case study in alienating brand loyalists.

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Would You Let These People Friend You?

Half the Biz Is Jumping on Facebook Fanwagon, for 'Research,' of Course

By Matthew Creamer
Published: August 13, 2007 in Advertising Age

Want to send Julie Roehm a virtual beer or lychee martini? Need to connect with Tom Ajello, star of the ill-fated Subway viral-video pitch and famous fist-bumper? Or give Stuart Elliott a "poke"?

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Global Agency Network of the Year: Euro RSCG

Re-Energized Around Big Ideas, and 2006 Bottom Line Shows it's Working

By Lisa Sanders
Published January 08, 2007 in Advertising Age

NEW YORK (AdAge.com) -- David Jones pulls out a piece of paper and draws one horizontal line and one vertical line that cross in the middle to create four quadrants. Then the global CEO of Euro RSCG Worldwide launches into a whirlwind presentation, delivered rat-a-tat-tat.

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Havas Agency Is Expected to Land Circuit City

Euro RSCG's Dan Says Research, New Leadership Buoyed Turnaround at Firm

By Suzanne Vranica
Published December 6, 2006; Page B3 in the Wall Street Journal

Euro RSCG Worldwide, the Havas-owned ad agency that has been on a winning streak lately, is expected to land Circuit City Stores' ad account, according to people familiar with the matter. The expected win would be the latest sign of a turnaround at the agency, Havas's biggest operation, which over the past 18 months has picked up such clients as United Kingdom consumer-goods maker Reckitt Benckiser; Boniva, an osteoporosis drug from GlaxoSmithKline and Roche Holding; and Alcatel-Lucent, the newly merged telecommunications-equipment maker.

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Avi Dan Hired as Global Executive at Euro RSCG

Was Previously Managing Partner at Berlin Cameron Agency

By Lisa Sanders
Published: November 16, 2005 in Advertising Age

NEW YORK (AdAge.com) -- Havas' Euro RSCG Worldwide has hired Avi Dan, most recently managing partner at WPP Group's Berlin Cameron, New York, as global executive director, a newly created role.

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Talent Zoo Talks to VIPs Online

By Jim Lovel
Published Oct 19, 2005 in Adweek

ATLANTA Talent Zoo launched the first of a weekly series of podcasts today on its Web site, the company said.

Sally Hogshead, who was the creative director and managing director of the former Los Angeles office of Crispin Porter + Bogusky, hosts the podcasts. Her first show features an interview with Lance Jensen, founder of Modernista! and former creative director at Arnold, both in Boston.

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Hits And Misses At Advertising Week

Some point to too many events; others say it improved from '04

By Adweek Staff
Published Oct 3, 2005 in Adweek

The second annual Advertising Week wound down Friday after 200 parties, events and panel discussions attended by an estimated 100,000 people, and event organizers said the undertaking will be tweaked each year to meet the needs of attendees.

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At Ad: Tech, Gazing Into The Crystal Ball

Web marketers guessing just where the empowered consumer will head next

By Ann M. Mack
Published Nov 15, 2004 in Adweek

The secret to Wayne Gretzky's success? Skate to where the puck is going to be. Taking a page from the Great One's hockey playbook, Hewlett-Packard's Mary Bermel told the Ad:Tech conference in New York last week that "we need to show up where our customers are going to be."

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A Major Media Revolution Has Just Occurred

Consumers Spent More to Reach Media Than Marketers Spent to Reach Them

By Scott Donaton
Published August 23, 2004 in Advertsing Age

If you thought Open Water was scary, wait until you read the next sentence. Communications spending by end-users ("people" to you laymen) surpassed ad spending for the first time, according to Veronis Suhler Stevenson's Communications Industry Forecast.

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Ad Agency of the Year: Berlin Cameron

$700 Million in Billings; Sterling Client List

By Lisa Sanders
 Published January 12, 2004 in Advertising Age

NEW YORK (AdAge.com) -- When Andy Berlin and Ewen Cameron first partnered in business, Mr. Berlin recalls, "we realized the amount of work done for a small brand ... is the same amount required for a big brand. We pretty deliberately thought, 'Let's talk to the big players.'"

They did. And the big players listened.

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The Player

Hu to make General Electric household name worldwide

 By Jean Halliday
Published: October 14, 2002 in Advertising Age

A month into the job as general manager for corporate advertising and marketing communications at General Electric Co., Judy Hu already has a full plate.

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