How Agency Management & Search Consultants Are Helping Marketers Navigate Today’s Global Decisions Plus Consultants’ Views of Where the Industry is Headed
"Using a search consultant may not be perfect but it is the most accurate and documented way to select an agency. On top of having a strong experience of the business, I cannot see any other third party that spends its days learning about agencies. Procurement brings a unique expertise in negotiating the value, but great Advertising is about cultural fit and the right expertise. The winning card is when Procurement and Search Consultants cooperate.