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What Matters Most When Selecting An Agency?
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What we do


  • Creative agencies
  • Media agencies
  • Multi-cultural agencies
  • Interactive agencies 
  • PR Firms
  • Direct Mail agencies
  • B to B agencies

Agency Compensation

A good and fair compensation agreement will have the following principles:

1. Accurate Scope Of Work. 

2. Appropriate FTEs staffing. It is essential that seniority level of FTEs and staff depth be measured to deliver SOW. Knowledge of agency resource allocation philosophy is essential.

3. Advertising Development Best Practices. Timely resolution of scope projects is essential to avoid OT charges, and for the agency to protect profitability without downshifting quality of staff.

4. Skin In The Game. We believe that incentive compensation is an essential of balance remuneration. 

5. Three component to determine incentive. Sales performance, agency evaluation, and some form of direct agency performance meaurement, like behavior change.