“TOGETHER WE  REACH THE GOAL"

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WHY AVIDAN STRATEGIES

Avidan Strategies mission is to aid marketers improve agency partnerships, including upgrading the terms of financial arrangements, manage agency search, advise on proper scope of work and develop best practices.

How are we different?

  • Our agency selection process emphasizes workshops and interactive meetings over a traditional pitch approach.

  • Avidan Strategies is the only search consultant managed by partners who actually ran  leading agencies.

  • Our partners have both agency and advertiser experience.

  • We do not delegate managing a search to less experienced staffers.

  • All engagements are led only by senior partners.

  • We do not accept a fee from agencies before or after the review, either directly or indirectly. We do not solicit agencies, and do not engage in the practice of "pay to play."

  • We have a proprietary library of over 2000 agencies that helps us keep track of their rosters, personnel, size and competencies.

  • We adhere to the 4A's and ANA's "Rules of The Road” guidelines, which codified the relationships between search consultants and agencies.

  • Avi Dan is a well-known blogger for FORBES about advertising business trends and the agency scene.

  • Our  partners have been invited to serve as an Effie awards judge continuously for the past 15 years.

 

SOLUTIONS

Agency Search:

 

Our process is fast, disciplined and accurate.

The focus is on helping clients see

differences among shops when embarking

on an agency search. The question is always

about matching the agency's unique skill set

and cultural compatibility with what the brand

needs.

Agency Compensation:

Our two-step process starts with evaluating

staffing arrangements in order to identify

hidden or unnecessary costs.We benchmark

rates (by agency size, by geography, by

function and by agency discipline) to derive a

fair fee.

Integrated Marketing Communication(IMC):

Advertisers often have a portfolio of agencies

designed to provide specific expertise. This

can result in duplication of effort, and

inefficiencies. We minimize redundancies and

foster better collaboration, internally as well

as with partners by developing a collaborative

protocol that lead to better integration of

resources.

Resource Allocation Management:                                                           

We work with clients to assess marketing and

advertising structures to determine which 

services should be outsourced and which

should be developed internally by marketers.

Relationship Management & Assessment:

 

We conduct formal reviews  that strike the

right balance between the different types of

assessment measures – outcomes, drivers of

outcomes, and qualitative  and quantitative

relationship measures.

 

Client Briefs Training:

Our brief process ensures that companies

and agencies create high quality and

consistent input briefs for all marketing

deliverables, speeding up the process and

improving the quality of marketing outputs.

 

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