WHY AVIDAN STRATEGIES
Avidan Strategies mission is to aid marketers improve agency partnerships, including upgrading the terms of financial arrangements, manage agency search, advise on proper scope of work and develop best practices.
How are we different?
Our agency selection process emphasizes workshops and interactive meetings over a traditional pitch approach.
Avidan Strategies is the only search consultant managed by partners who actually ran leading agencies.
Our partners have both agency and advertiser experience.
We do not delegate managing a search to less experienced staffers.
All engagements are led only by senior partners.
We do not accept a fee from agencies before or after the review, either directly or indirectly. We do not solicit agencies, and do not engage in the practice of "pay to play."
We have a proprietary library of over 2000 agencies that helps us keep track of their rosters, personnel, size and competencies.
We adhere to the 4A's and ANA's "Rules of The Road” guidelines, which codified the relationships between search consultants and agencies.
Avi Dan is a well-known blogger for FORBES about advertising business trends and the agency scene.
Our partners have been invited to serve as an Effie awards judge continuously for the past 15 years.
Our process is fast, disciplined and accurate.
The focus is on helping clients see
differences among shops when embarking
on an agency search. The question is always
about matching the agency's unique skill set
and cultural compatibility with what the brand
Our two-step process starts with evaluating
staffing arrangements in order to identify
hidden or unnecessary costs.We benchmark
rates (by agency size, by geography, by
function and by agency discipline) to derive a
Integrated Marketing Communication(IMC):
Advertisers often have a portfolio of agencies
designed to provide specific expertise. This
can result in duplication of effort, and
inefficiencies. We minimize redundancies and
foster better collaboration, internally as well
as with partners by developing a collaborative
protocol that lead to better integration of
Resource Allocation Management:
We work with clients to assess marketing and
advertising structures to determine which
services should be outsourced and which
should be developed internally by marketers.
Relationship Management & Assessment:
We conduct formal reviews that strike the
right balance between the different types of
assessment measures – outcomes, drivers of
outcomes, and qualitative and quantitative
Client Briefs Training:
Our brief process ensures that companies
and agencies create high quality and
consistent input briefs for all marketing
deliverables, speeding up the process and
improving the quality of marketing outputs.