We are are a leading marketing consulting firm, specializing in client/agency relationships.
Our firm provides expertise in managing agency search, agency compensation negotiations, agency roster consolidation, improving collaboration and integration, and streamlining the communications development process.
Avidan Strategies was founded by Avi Dan, former board member of Saatchi & Saatchi North America and Euro RSCG, two of the biggest Madison Avenue global ad agencies. Mr. Dan was written up in a popular Harvard Business School case study and was profiled by The Wall Street Journal.
During his 30 year agency career Avi Dan has worked with General Motors, Coca-Cola, Procter & Gamble, Kraft, Samsung, Pernod Ricard, Verizon, ExxonMobil, Bristol Myers, Mars, LG, Colgate-Palmolive, Land Rover, Dean Foods, The Wall Street Journal, SprintNextel, and Pfizer. While Managing Partner of Berlin Cameron the agency became the fast growing agency in the U.S., and it was named multiple times "Agency of the Year." Mr. Dan helped sell the agency to WPP, the biggest communications company in the world, and played a key role in expanding it from a 40-person single office boutique to a global network.
While at Euro RSCG as its first Global Executive Director, Mr. Dan again engineered a growth spurt. It's record global growth led to it too being named multiple times "Agency of the Year." In a profile about Mr. Dan, The Wall Street Journal said, "Euro RSCG Worldwide, the Havas-owned ad agency that has been on a winning streak lately... [it's] the latest sign of a turnaround at the agency, a far cry from the executive turmoil and account losses that plagued the agency two years ago."
With a deep knowledge of Marketing and Advertising, known for his expertise of ad agencies, their strengths and weakness, Mr. Dan is regarded as an authority about client/agency relationships. He was asked by FORBES to contribute opinions and commentary as a columnist. The blog is aptly named "The Insider" and can be followed at http://blogs.forbes.com/avidan/
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