Avidan Strategies is a leading marketing consultancy that helps corporations optimize their relationships with their marketing services partners. Best known as Agency Search and Selection Consultants; and Agency Compensation Benchmarking and Negotiation , practice areas embrace all aspects of marketing services change management. .
Avidan Strategies was founded by Avi Dan, a well-known former executive who held numerous leadership roles including serving as board member of Saatchi & Saatchi North America and Havas, two of the biggest Madison Avenue global ad agencies. Mr. Dan was written up in a popular Harvard Business School case study and was profiled by The Wall Street Journal.
Highly respected for his expertise and intimate knowledge of ad agencies, Mr. Dan was asked by FORBES to become a regular contributor about marketing and advertising. The blog can be visited at http://blogs.forbes.com/avidan/