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What Matters Most When Selecting An Agency?
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Avidan Strategies a marketing consultancy and agency search advisors that specializes in business and marketing advice and helps marketers improve the excellence and effectiveness of their client-agency relationships through better collaboration and integration, advising them on agency search and compensation, and streamlining the advertising development process. 

Avidan Strategies was founded by Avi Dan, a well-known former executive who held numerous leadership roles including serving as board member of Saatchi & Saatchi North America and Havas, two of the biggest Madison Avenue global ad agencies. Mr. Dan was written up in a popular Harvard Business School case study and was profiled by The Wall Street Journal.

Highly respected for his expertise and intimate knowledge of ad agencies, Mr. Dan was asked by FORBES to blog about marketing and advertising. The blog can be visited at  http://blogs.forbes.com/avidan/

During his 30+ year career Avi Dan has worked with General Motors, Coca-Cola, Procter & Gamble, Kraft, Samsung, Pernod Ricard, Verizon, ExxonMobil, Bristol Myers, Mars, LG, Colgate-Palmolive, Land Rover, Dean Foods, The Wall Street Journal, SprintNextel, and Pfizer. While Managing Partner of Berlin Cameron the agency became the fastest growing agency in the U.S., and was named multiple times "Agency of the Year." Mr. Dan helped sell the agency to WPP and played a key role in expanding it from a 40-person single office boutique to a global network.

While at Havas as its first Global Executive Director, Mr. Dan again engineered an unmatched growth spurt led to it too being named multiple times "Agency of the Year." In a profile of Mr. Dan, The Wall Street Journal said, "Havas Worldwide has been on a winning streak lately... [it's] the latest sign of a turnaround at the agency, a far cry from the executive turmoil and account losses that plagued the agency two years ago."