Featured Articles

What Would Don Draper Do?

By Avi Dan
Published in

What would Don Draper, the brilliant creative director of the fictional advertising agency Sterling Cooper in the show Mad Men do if he joined the business today?

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What Matters Most When Selecting An Agency?

by Avi Dan Published in

 One of the most important decisions a CMO makes is agency selection.

Welcome

We are are a marketing consulting firm, specializing in client/agency relationships. 

Our firm provides expertise in agency search consultation, compensation, roster consolidation, collaboration and integration.

Avidan Strategies was founded by Avi Dan. He was a former board member of Saatchi & Saatchi, and Euro RSCG, both leading Madison Avenue global communications companies. The Wall Street Journal, in a feature about Mr. Dan, attributed Euro's quick turnaround at the time, which lead to it being recognized as "Agency of the Year", to Mr. Dan's leadership.

A 30-years agency veteran, Avi Dan has managed flagship global brands at Y&R and Publicis (D'Arcy), where he managed the Procter & Gamble businesses, and was Managing Partner of WPP's Berlin Cameron. During his tenure, the agency went from a small creative boutique to being named twice "Agency of the Year", and expanding into a global network.

Avi Dan was featured in a popular Harvard Business School case study.  

With deep knowledge of Marketing and Advertising, known for unrivaled expertise of ad agencies, their strengths and weaknesses, and client/agency relationships, Avi was selected by FORBES to contribute his expertise and commentary on a regular basis. The blog is aptly named "The Insider" and can be followed at  http://blogs.forbes.com/avidan/

VIEW OUR RECENT CLIENT/AGENCY RELATIONSHIPS SURVEY AT THIS LINK: 

http://www.slideshare.net/avidan