Welcome

We are are a marketing consulting firm, specializing in client/agency relationships. 

Our firm provides expertise in agency search consultation, compensation, roster consolidation, collaboration and integration.

Avidan Strategies was founded by Avi Dan. He was a former board member of Saatchi & Saatchi, and Euro RSCG, both leading Madison Avenue global communications companies. The Wall Street Journal, in a feature about Mr. Dan, attributed Euro's quick turnaround at the time, which lead to it being recognized as "Agency of the Year", to Mr. Dan's leadership.

A 30-years agency veteran, Avi Dan has managed flagship global brands at Y&R and Publicis (D'Arcy), where he managed the Procter & Gamble businesses, and was Managing Partner of WPP's Berlin Cameron. During his tenure, the agency went from a small creative boutique to being named twice "Agency of the Year", and expanding into a global network.

Avi Dan was featured in a popular Harvard Business School case study.  

With deep knowledge of Marketing and Advertising, known for unrivaled expertise of ad agencies, their strengths and weaknesses, and client/agency relationships, Avi was selected by FORBES to contribute his expertise and commentary on a regular basis. The blog is aptly named "The Insider" and can be followed at  http://blogs.forbes.com/avidan/

VIEW OUR RECENT CLIENT/AGENCY RELATIONSHIPS SURVEY AT THIS LINK: 

http://www.slideshare.net/avidan